PK knows the importance of creating quality products for our clients.
But we also know that it’s a competitive marketplace, and it’s no longer enough to just have a terrific product. You must be able to enter the marketplace with the right pricing model, marketing message, professional materials that tell your story and the tools to accelerate your messaging through social media marketing—tools that will encourage consumers and retailers to purchase your product.
The Purveyors Kitchen team works closely with Foodie Media to accelerate your brand.
Our approach to the marketplace is to create media content that personalizes your connection with buyers. Utilizing the PK demo/video production kitchen, we focus on capturing the stories of our Artisan Purveyors and the products they create.
BUILDING YOUR BRAND
Our digital and graphics team work closely together to create social marketing content tools for use by retailers or purveyors to help reach out to consumers and the community. Our Co-Packers and Private Label customers have different marketing needs, so we customize our Acceleration Services to provide the best strategy and growth for each business.
Private Label Acceleration
Purveyors Kitchen is a unique specialty food manufacturer that offers our specialty and grocery store retailers over 16 product categories (comprised of 120 specialty, all-natural and/or organic products) to build a complete Private Label program for their stores. What makes PK highly unique is our host of marketing and promotional product support coordinated with our sister division, Foodie Media. We create social media content specifically geared towards a retailer’s clients, engaging and educating them about their Private Label product offerings. Our “Marketing Tool Kit” is full of useful content like product shots, recipe cards, sponsored videos, product placement and a host of other brand-building services.
Formulating, packaging, branding and pricing a quality product are just the first steps in going to market. The Purveyors Kitchen team works closely with each of its Co-Packing clients every step of the way. We develop pricing models, marketing plans and product sales sheets among a host of other go-to-market services—which together position early-stage Artisan Purveyors on a more successful path into the specialty food business.
To help build your brand, we combine our Co-Packing Services with Acceleration Services from our sister division Foodie Media. We offer product shots, recipe videos, press releases and other media elements, each serving as an ingredient in the recipe for success. Our business experience along with our focus on the constantly-changing world of brand-building sets us apart from others in the industry.
Until now, it’s been impossible to find an Artisan Purveyor food manufacturer that also provides a platform for building brands, expanding markets and increasing profits. Now there’s Purveyors Kitchen—a one-stop-shop for all your product development needs.
Content Creation Services
Make your product look as good as it tastes. A great product shot is the first step in building a professional brand, and it goes a long way. It’s also the foundation for other Foodie Media content.
Web Display Ads
Leverage your product onto grocery store shelves with a co-branded ad featuring your product and retailer. Or, keep it focused just on your brand.
Introduce your product to the world and tell the story behind the brand. Inform the movers and the shakers of the food industry that you’re here and that you’re awesome. The possibilities are endless.
50% of executives look for more information after seeing a product in a video. 39% of executives call a vendor after viewing a video. There's hardly a better way to get attention than a promo video.
Start with an intro story about your brand and stay current with seasonally-relevant features.
Reach beyond the local farmers markets and let the internet do the legwork. Showcase your products, logo and story with your own Storefront on PurveyorsPantry.com.
Keep your product relevant and trending as a recipe video star. Or team up with a another brand and double your exposure with a co-branded creation.
Get your customers cooking with your product with branded recipe cards. They perfectly shareable, printable, and collectible.
SPONSORED HOW-TO VIDEOS
Engage ambitious foodies with branded cooking tips that are relevant to your product.
Here is your opportunity to tell your story about yourself and your products. Be a guest on the Purveyors Pantry Facebook Live series, where we interview a different Artisan Purveyor each week. The video airs live on Facebook and then lives permanently on our Facebook wall, your Facebook wall, and beyond.